The O2O marketing brings a new hope to the bricks and mortar.
Have you ever purchase a product from a store and wanting to repurchase it again but it is either too far or not available in country? O2O is one of the solution for this question as apart from online to offline, O2O also includes offline to online. With the technology advancement, online has become one of the important tools for us to make purchases. The most important role of bricks and mortar is to provide a place for consumer to experience the product also feel customer service with personal touch which online world is lack off. When a merchant chooses the O2O marketing as one of their platform, they would most probably retain more customer as consumer has more than 1 way to make purchases. Furthermore, one of the key element that could help to leverage the business is customer’s review. Often consumer make research before they decide to purchase an item. Reviews may direct or indirectly influence the consumer’s decision.