O2O in retail business

The most common e-commerce business models are B2B (Business to Business), B2C (Business to Consumer) and C2C (Consumer to Consumer). For instance, B2B refers to online trading whereas B2C refers to online shopping and C2C refers to online auction. Apart from that, a new business model has been developed due to the rapid growth of the internet and it is called O2O.

It is essential to integrate these 3 types of O2O strategies into a shop’s marketing plan. Placing QR codes at significant locations in the shop enable users to scan and become online users easily. A B2C platform can be built online or a third-party e-commerce platform can be added. Apart from those platforms, various marketing activities need to be carried out online through community and online events to attract users to spend offline.

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