A survey by Netsertive, a digital marketing technology company, has found that many small businesses in the United States have not come up with a solid social media marketing strategy.
According to the survey, nearly half (49 percent) of small businesses reported that they don’t have a formal social media marketing strategy in place. In addition, the respondents’ ability to execute social media campaigns is falling short, as only 26 percent admit to having “advanced” knowledge of social media marketing, while 24 percent call themselves “novice” and 30 percent say they’re “intermediate.”
The survey also found that 42 percent of respondents believe Facebook is the best social channel for driving sales, but that same number isn’t able to tie their social media marketing efforts directly to in-store traffic. And while Instagram has become a valuable marketing tool, small businesses have been slow to catch on, with only one-third of respondents currently using the site.
“We now have a more holistic digital approach with increased online visibility that’s not only engaging our social media followers, but allowing us to drive customers into our store.” said Elizabeth Ingraldi of Hampton Major Appliance of Garden City, New York, after adding social media into their local marketing effort.
Social media is constantly evolving and we need to understand the challenges both brands and small businesses face when it comes to leveraging these mediums to drive online audiences to brick-and-mortar locations. Almost half of the small businesses in the U.S. are having problems to come up with a solid social media marketing strategy. We believe the number of small businesses encountering this similar situation is even higher in Malaysia.
Are you a small business owner and currently not leveraging on social media marketing?
O2O Pro Management is committed to helping small businesses navigate these channels by connecting them with their brands to facilitate streamlined marketing campaigns with consistent and engaging touchpoints along the entire path to purchase.