Amazon Go Brings Retail Store New Wave of O2O Business Model

If you think that physical stores are becoming the past, and the online stores are the trend for now, you are wrong! Amazon started from an online bookstore to now becoming the largest US online retail giant, its business is no longer consists of solely online retail business. Technology-oriented Amazon, has extended its business to the payment platform, logistics systems, etc., to create a huge consumer’s life industrial chain. The latest consumer experience is to let you enter the mall, take everything you want and leave. No queue and no checkouts. All your spending inside the mall has been recorded on your phone. The new consumer lifestyle of online payment and offline spending (O2O) has gradually formed. Are you ready?