O2O (Online-to-Offline) is the latest trend in the e-commerce world. Many businesses especially those in China and India adopt O2O concept.
Perhaps, you will be asking, “What is O2O?”.
Let us clear your doubts for you. A very simple example is to purchase movie tickets online. You go to the cinema’s website or mobile app and search for the movie you want to watch. Then, you click in to select your seats, your popcorn sets and purchase your tickets. The system will send you a QR code of your purchase stating the seat number and time of the movie. Now you are at the entrance of the cinema, you will need to show the QR code to redeem your popcorn set and enter the cinema hall using the same QR code. The entire flow from selecting movie, making payment to entering the cinema to watch the movie is considered as an O2O concept in which you are directed from online (purchase movie tickets) to offline (enjoy the movie at the merchant’s cinema).
In brief, O2O is a business model that enables consumers to purchase from the online world and then enjoy the products or services offline at the brick-and-mortar stores.
O2O Pro Management provides you the business consultation of O2O Marketing Strategies Planning & Consultation and Business Consultation that helps you leverage your current business.