Content marketing can be a powerful tool for all types of small business owners, and a blog is one of the best ways to leverage content. The idea of starting a business blog from scratch may be a bit intimidating, but it doesn’t have to be an overwhelming experience, and the benefits of starting a business blog can make the process worthwhile. Here are 12 tips for getting started with a business blog and making it a success.
There are no defined rules when it comes to posting frequency. Whether you post once a week or every day, the most important factor is that you blog on a consistent schedule.
The more useful the information you post, the more readers you will attract and the more likely they will become regular readers.
Make a point to invite your readers to weigh in and share their opinions in your comments on every post. And when they do have something to say, acknowledge their comments, even when their viewpoint differs from your own.
It’s good to have a clear focus when it comes to your blogging topics, but too much of anything can be a turn-off. Be willing to introduce new topics or a new way to look at a common topic to add interest and increase engagement.
Don’t expect your readers to catch every single post you write unless you’re reminding them that your blog exists. Share links to your blog in social media, on your website, in your newsletters and even in your email signature and encourage people to click through.
If you typically write long all-text posts, try mixing in a few shorter posts or adding images to see if it changes your pageviews. You can even consider throwing in an occasional video post to add a new level of interest.
Use sub headings, bullets and other formatting wherever appropriate to make it easier for your readers to skim and zero in on the most important information in your posts.
It takes time for a business blog to build momentum, pull in readers and create a loyal following. Be patient and try not to get discouraged if the progress seems sluggish. Slow, steady and consistent wins the race when it comes to blogging.
Source: the balance