Category

Journal

22

May

Marketing Strategies To Win Over The New Chinese Consumer

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Old tricks don’t work anymore. Brands’ advertising ROI in China have been tumbling down to sub-zero levels in the past years. What was once the El Dorado of marketers is becoming a blood red ocean. New channels pop up every day for the pleasure of Chinese consumers and the headaches of brands trying to reach […]

21

May

Tencent Reports 58% Profit Surge On Strong Q1 Driven By Wechat And Gaming

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Shortly after hitting US$ 300 billion milestone earlier this month, Chinese internet giant Tencent reported Wednesday better-than expected results for the first quarter of this year ended on March 31, 2017. The company’s revenue surged 55 percent year-on-year (YOY) to RMB 49.55 billion (around US$ 7.18 billion), beating the market estimation of RMB 46.23 billion […]

21

May

Paytm To Launch Payments Bank On 23 May

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India’s leading digital wallet player Paytm has received the final approval from the Reserve Bank of India (RBI) and is set to launch Paytm Payments Bank on 23 May, its holding company One97 Communications Pvt. Ltd said on Wednesday. Renu Satti, vice-president of business at Paytm, will take over as the chief executive officer (CEO) […]

20

May

10 Tips to Find the Right Influence Marketer for Your Brand

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The right influence marketer, an individual who is regarded as a thought leader and a trusted source in a particular industry or niche, can do wonders for a brand. Whatever industry you operate in and services or products you sell, a single positive recommendation from an influential, trusted source, can be all it takes to […]

20

May

Alipay Launches Free Health Insurance Service  

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Alipay has launched a free health insurance service in partnership with Taikang Insurance (泰康保险). The new service allows users under the age of 60 to get certain amount of insurance coverage every time they make offline payment with their Alipay Wallet, underlining Alibaba’s ambition to beef up its presence in the country’s vast but underdeveloped […]

19

May

Foreigners Are Out-Wechatting China’s Most Active Wechatters

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A WeChat report shows expats use the service more than the most active local users. The statistics were released in the form of a brief infographic comparing usage of the app by foreigners in China versus classic users. Expats (在华外国用户), according to the report, refers to users with a non-Chinese interface and “typical users” (典型用户) […]

19

May

Indonesia’s Emtek Acquires Stakes In Two Digital Payment Services

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Indonesia-based media company Elang Mahkota Teknologi (Emtek Group) has acquired large stakes in two of the country’s digital payment services. According to eMarketer, Emtek now holds a 50 percent stake in payment service PT Nusa Satu Inti Artha (commonly known as Doku), as well as a 90 percent share of PT Espay Debit Indonesia Koe. […]

19

May

Content Curation and Its Application on Small Business

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When it comes to marketing, the general consensus is content is king. Every business under the sun is facing increasing competition, and it’s getting harder and harder to stand out. However, by publishing and sharing added value content, companies are able to get a leg up on the competition and provide marketing leads with far […]

18

May

New Universal Mobile Pay App Launches In France

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Lyf Pay, a universal mobile payment app, is being launched in France this week, bringing greater convenience and simplicity to consumers’ daily lives. A press release announced the app is available for all smartphones on May 18. A product of last year’s merger of Fivory and Wa!, this unique initiative brings together the leading players […]

18

May

7 Ways to Use Digital Coupons to Grow Your Retail Sales

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Do you use coupons to attract customers to your retail store? Today’s deal-hungry consumers have come to expect coupons as a part of doing business, and if you want to keep up with your competitors, you’d better be offering deals on a regular basis. Digital coupons are becoming a popular marketing tactic—especially for smaller stores. […]