Category

Journal

25

May

How to Create High-Converting Content

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As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient? There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s […]

25

May

4 Asian Shopping Mindsets That Luxury Marketers Should Be Aware Of

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There are four shopping mindsets among the affluent Asians that luxury marketers should be aware of, said the latest study by Publicis Media and Publicis Communications. The report covered travel-spending habits of 5,800 luxury consumers in ten markets in Asia Pacific that include China, India, Indonesia, Malaysia, Thailand, Philippines, Singapore, Hong Kong, Taiwan and Korea. […]

24

May

Amazon to Bring Checkout-Free Grocery Store to Europe

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Amazon is preparing to bring its checkout-free grocery store Amazon Go to Europe in an attempt to crack the $800 billion global market. Last week, the U.K. Intellectual Property Office approved the company’s application to trademark the slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)” According to Bloomberg Technology, […]

24

May

BBVA Launches Spanish Social Media Payment Tools

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The second largest bank in Spain, Banco Bilbao Vizcaya Argentaria (BBVA) has launched a new bot that allows Spanish customers to access financial information via Facebook and Telegram, as well as a tool for making payments from WhatsApp. Finextra reports that with around 86 percent of Spanish internet users accessing Facebook, WhatsApp, YouTube, Twitter or […]

24

May

How to Use a Blog to Boost Your Business

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Nowadays, a business website is considered incomplete if it doesn’t have a blog. Blogging started out as a mere hobby, an online journal where individuals would share their thoughts, feelings, experiences and opinions. However, businesses have found that blogging is also a valuable resource for lead generation, customer service, boosting search engine rankings, and brand […]

23

May

 Uber Launches Trucking Dispatch Service

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Uber launched its newest app last Thursday — a trucking dispatch service called Uber Freight. According to Recode, the app works in much the same way as the ridesharing services for everyday riders and drivers. But in this case, it matches commercial shippers with truck drivers looking for a job, with freight rides booked several […]

23

May

Small Businesses Learn from IKEA: Build a Complementing Side Business

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When it comes to securing your business’ future and increasing its profitability, diversifying your business is key. Diversifying essentially means to vary your business’ range of products or field of operation — a strategy that small businesses can learn a thing or two about from IKEA. Why You Should Have a Side Business IKEA, a […]

23

May

Tips for Promoting Your Small Business from Online Entrepreneurs

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How do you promote your small business? You can use content marketing. You can focus on social media. You can host some sales or other events. And that’s just the start. For more ideas on how to give your small business a boost, check out these tips from members of our small business community. Use […]

22

May

Google I/O 2017 – What’s New?

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Google I/O (simply I/O) is an annual developer conference held by Google in San Francisco, California. I/O showcases technical in-depth sessions focused on building the web, mobile, and enterprise applications with Google and open sources such as Android, Chrome and Chrome OS, APIs, Google Web Toolkit, App Engine, and more. Google I/O was inaugurated in […]

22

May

Alibaba Signs MoU With Pakistan

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Alibaba, affiliate Ant Financial and the Trade Development Authority of Pakistan have agreed to “foster growth” of exports from the South Asian country’s small and medium-sized enterprises. They will provide training to Pakistan’s small businesses to better use Alibaba’s platforms and e-commerce in general. The parties will also work together to grow online payments and […]