Tony Fernandes Shares Lessons From A Life In Business

Nearly two decades ago, low-cost airlines barely existed. Today, they account for more than half of total capacity in Southeast Asia, allowing many people to fly for the first time. This boom can be traced back to one charismatic businessman: Anthony Fernandes, better known as Tony.

A former Warner Music executive, Fernandes bought then-ailing AirAsia from the Malaysian government for RM 1 in 2001 and turned it into Asia’s first low-cost airline.

From a company with only two jets, 250 employees, and millions of dollars in debt, he has flown AirAsia to new heights – today, it has 220 planes, employs 20,000 people, and carries 65 million passengers annually. AirAsia has been named the world’s top budget airline for eight consecutive years and this year, it became the first such to get US authorities’ green light to fly to American airports.

It wasn’t a smooth journey. During a recent fireside chat with Catcha Group CEO Patrick Grove, Fernandes shared some of the valuable lessons he learned along the way.

Leverage the power of the internet and new technology

When he acquired AirAsia, Fernandes admitted he was scared of failing. “I wasn’t scared of failing on my own, I was scared of letting down 250 staff. If we failed then they’d be out of jobs.”

Like any firm that’s just starting up, AirAsia always found itself short on cash – Fernandes had to bug his CFO everyday. “I never thought further than the next week because we really didn’t have much cash. We had no experience and we had two planes against much larger competitors. It was scary.”

Fernandes tried to raise money, applying for a mortgage and approaching banks for credit, but to no avail. He was a guy who had just left the record industry and suddenly decided to start an airline; it wasn’t exactly a convincing story.

“The internet was our savior,” he said.

It let AirAsia sell tickets way in advance, giving it cash to roll until it grew big enough to get approved for a loan.

It also allowed the company to sell tickets directly to customers, skipping traditional distribution channels and cutting costs.

Fernandes said ecommerce now accounts for a large percentage of AirAsia’s business, earning the company a little more than US$1.5 billion in revenue last year.

Like in the early days, ecommerce has proven to be a lifeline for AirAsia in recent years, with competition in the industry growing much tighter and resulting in a significant decline in air fares. A large portion of its business comes from ancillary goods and services sold online. That’s everything from checked baggage, preferred seating, in-flight meals, and WiFi, to hotel and rental car bookings, and redemption of miles.

Build a good product people will buy

Yet it wasn’t easy to hook people to the internet in the beginning. “The internet was there but no one got a credit card, no one used it,” noted Fernandes.

It was a challenge but nothing a good product couldn’t take on. “I knew Malaysians very well. If you put in a good deal, they’ll find a way to buy it. They’ll use their grandmother’s card in America, whatever, right? We will find a way.”

Even the SARS outbreak of 2002 didn’t weigh them down. At the time, as travellers became cautious of flying, Fernandes saw the opportunity to build their brand. “I went to my marketing team and said, ‘triple your advertising now!’ They asked me what drug I was taking,” he laughs.

“Because no one else was advertising, I said, ‘drop the fares.’ I knew Malaysians very well – if you bring the fare low enough, they’ll risk their lives.”

Look where no one else is looking

While AirAsia initially focused on conquering Malaysia – “you gotta be good to your own country first” – it saw a massive opportunity in the rest of Southeast Asia when no one else did. “Everyone was focused on India, China and I thought there’s 700 million people here, why doesn’t anyone want to do that?” Fernandes recalled.

What they did was gain first-mover advantage and started flying to destinations no one serviced. “We went to Bandung – no one went to Bandung, no Indonesian airline, nobody. Now we have 32 flights a day to Bandung and a lot of airlines fly there.”

From ASEAN, AirAsia expanded to India, then to China. It also currently flies long-haul under the AirAsia X brand to places like the Middle East, Australia, and Europe.

Chances don’t come often. Grab them.

Not everyone knows this about the AirAsia boss but he’s an accountant by training. Before entering the recording and airline industries, Fernandes was an accountant at British tycoon Richard Branson’s companies. Branson owns Virgin Group, the parent firm of airline Virgin Atlantic – it was a sign of what was to come.

Fernandes failed to land the job originally. He was “a really bad accountant” who knew how to create music “so I wrote to every record company and they all told me to go to hell. Virgin offered me an interview, I went along. They also told me to go to hell.”

Luckily, as he was making his way out, he saw Branson come in. “I thought should I just be this shy Malaysian and just smile and walk off, or should I, like, take the opportunity, take the chance?”

They started talking and after seeing something special in him, Branson gave him the job. Years later they were inseparable, having set up AirAsia X together.

“If there’s a lesson to take away – chances don’t come very often so if you get it, grab it,” Fernandes advised.

Apart from owning an airline, which was his childhood dream, Fernandes is also passionate about football. That’s why it came as no surprise when he purchased his own football club, Queens Park Rangers, in 2011. It turned out the business is just as tough as the airline.

“But hey, you only live one life and I’ve taken the approach – I want to live my life to the most. If I get hit by a bus tomorrow… I would have lived a great life. I wouldn’t have regrets.”

Source: Tech in Asia


Integrating Virtual Reality Into Digital Payment

Worldpay, the payment processing company, is testing the use of virtual reality to enable card transactions for customers who are in a computer-generated environment.

According to a report in Finextra, the company has developed a prototype application that works with HTC’s Vive VR headset. With the gear, users would see the pricing of items in the virtual environment and would be able to purchase them using a virtual payment terminal. Purchases that are below £30 would mimic what happens in the real world, with contactless payment in which the user taps a virtual card against the payment terminal. For higher-priced transactions, the VR headset will display a pop-up field, and users will have to input their PIN codes, reported Finextra.

Worldpay plans to target the tool to companies that make virtual reality games and retailers, including Ikea and Asos, both of which are experimenting with VR-based shopping.

“We have built this prototype to provide a seamless, secure payment option for consumers in a virtual world. The benefits for merchants experimenting with virtual and augmented reality could be significant. While it is very early stages in its development, we believe that the sky is the limit when it comes to the industries which will find this technology useful,” said Nick Telford-Reed, Worldpay innovation director in the report.

The report noted that Worldpay isn’t the only one experimenting with VR payments. Mastercard and Wearality, an Orlando startup that created virtual reality glasses to let customers take a virtual tour of a golf course and buy golfing merchandise without leaving the tour, are also in on the VR game.

While VR has been slow to take off in the U.S., that hasn’t stopped all sorts of companies and industries from getting into the space. In February, for example, Hollywood film director Steven Spielberg and several major studios fueled Series A funding for Dreamscape Immersive, a new VR technology startup aimed at VR entertainment experiences that bring consumers into larger social and retail environments.

Source: PYMNTS


4 Tips on How to Do Video Content Marketing Like a Pro

If a picture paints a thousand words, then a video can probably paint a million.

It has become a significant force in content marketing, and more brands are seeing the value in creating their own video content.

Says Randy McGraw, co-founder and director at private equity firm Altus Digital Capital, “Video drives engagement. Plain and simple. It’s not just about ‘tell’ anymore, it’s ‘show and tell.’”

It’s a “powerful storytelling medium,” writes Jodi Harris of the Content Marketing Institute: “Not only can it serve as a prime proving ground for your business’ promotional campaigns; influential ideas; and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.”

Here are four tips on how to create engaging and relevant videos that your audience will want to share.

1. Identify your audience

At the core of every content marketing strategy is your audience, and the key to success lies in creating content that resonates with them.

For instance,, a location-based property search engine in Singapore, creates video content that house hunters may find interesting and helpful, such as reviews of condominium buildings, sneak peeks of new properties, renovation tips, the food scene in different neighborhoods, and some fun facts about properties in Singapore.

Manila-based social commerce brand iamClaire., to be launched in May or June 2017, will also be offering video content that’s tailored to their target audience of female millennials in Southeast Asia. The company, which is under Altus Digital Capital, has a dedicated in-house media team to craft content covering beauty, fitness, and lifestyle.

As to where to distribute your content, Harris writes, “Knowing who your audience is, how and where they like to spend their online time, and which channels they prefer for what tasks will help you choose the social networks that offer the best potential for engaging your audience’s interest in your video content.”

2. Be concise and consistent

Today’s on-the-go nature of media consumption demands that videos say a lot in a short amount of time.

Writes Andrew Medal in this Inc. article, “With mobile being a primary source of checking social media, the videos we watch are usually going to be less than one minute long, never longer than three. However, that’s not to say we can’t tell a great story in less than a minute (or two).”

A clear brand voice that’s consistent across all content is also important.

Coins, a mobile-money fintech company in the Philippines, does this well through their #Coinserye webisodes, which show funny, real-life situations where Coins’ saves the day — all told in a youthful tone and in under one minute.

3. Syndicate your content

Instead of just hosting your video on your site, it could also make sense to have it up on a site that already has high-traffic and a trusted name, writes Molly Reynolds in this Inc. article, especially if your goal is to get more exposure. But if you’re after increasing native traffic to your site, hosting the content in your own backyard may be wiser.

In the end, it should always depend on your overall content marketing goals.

4. Add tags and a transcript

To make the most of your content, Harris also recommends including a transcript of the video, as search engines “aren’t as adept at indexing video content as they are with text.” Attaching the transcript to the video addresses this problem.

Adding relevant titles, tags, and descriptions to your video’s metadata also help push the content closer to your audience. Says Harris, “This will help get your videos associated with your target keywords and get them indexed to rank for relevant content searches.”

Source: Inc-Asean


7 Start-ups That Help Shape the Future of Transportation

The global population is estimated to hit 8.5 billion by 2030, and most people will choose to live in metropolitan areas. This poses a major challenge for transportation and calls for ways to address the needs of the growing urban population early on.

Transport solutions are beginning to face the looming ordeal head-on. Self-driving vehicles can reduce traffic congestion through platooning, where cars are grouped. Accelerating or braking together allows for a smaller distance between each vehicle, increasing road efficiency.

Meanwhile, with the rise of digital-savvy commuters, mass transit operators have introduced mobile ticketing to promote efficiency. Paper tickets will soon fade into oblivion as 90 percent of transactions will operate digitally by 2020.

Luxury car maker INFINITI is taking part in reshaping modern transportation by launching INFINITI LAB, Smart Mobility. The pioneering eight-week program aims to provide intensive training and mentoring to start-ups in the mobility space. The participating start-ups will receive exclusive mentorship from industry experts at INFINITI and Nest from April to June 2017. The founders will pitch ideas to top decision makers of the automobile company at the end of the program.

These seven start-ups aim to reshape the future of transportation.

  1. Blue Signal

If you live in a congested city and always get stuck in bumper-to-bumper traffic, BlueSignal can help you avoid the traffic nightmare. The app predicts future driver risk rate and traffic status anywhere from two hours to two days in advance by analysing stored information based on its artificial intelligence algorithm. This technology helps reduce traffic congestion and makes driving safer. BlueSignal operates in Korea and was founded by Jason Baik.

  1. CarForce

The daughter of an avid collector of 1960s Mustangs, Jessika Lora also grew up to be a car enthusiast. Later in life, she discovered her latent passion for big data trends and pursued a Masters in decision theory and predictive analytics. She eventually founded CarForce, a start-up that provides US dealerships with real-time updates on the condition of their customers’ vehicles. CarForce is a cloud-based software that enhances customer service and aims to increase customer retention revenue for car dealers.

  1. Savari

It’s not Superman – it’s a car with X-ray vision. Savari facilitates V2X, or Vehicle-to-everything communication technology, a 360-degree sensor that allows cars to see through buildings and communicate with other cars. The sensor solution also connects cars to infrastructure, pedestrians, and bicyclists. Savari was founded by Ravi Puvvala, who aims to make the world accident-free by 2020 through V2X.

  1. Pantonium

Pantonium uses proprietary algorithms to optimize transportation through a real-time mix of fixed routes and flexible on-demand services. Its platform also provides cloud-based mobile technology that helps automate daily processes like dispatch and optimization, driver and vehicle scheduling, and billing and scheduling. Co-founded by Remi Dessa, Pantonium is based in Toronto, Canada with users located in over 30 states and provinces across North America.

  1. provides roadside assistance service, products, and technology to millions of customers worldwide. The technology offers real-time dispatch, affordable rates, and fast digital payment. Co-founder Rick Robinson was an executive at AOL and veteran entrepreneur who founded and sold hyperlocal media company

  1. Ryde

Using GPS technology to match drivers with riders going the same way, Singapore-based start-up Ryde helps solve congestion and pollution issues. Ryde’s carpooling app also helps riders save money and aids drivers to recover costs. Founded by Terence Zou, the platform wants to transform the way people connect to each other and bring the community together with a common sustainable cause.

  1. Katsana

Founded by Syed Ahmad Fuqaha Syed Agil, Katsana is a startup that allows you to monitor and retrieve the location of your vehicle using an advanced GPS tracking system. The start-up operates in Malaysia, and has tracked, analysed, and scored more than 230 million kilometres of driving data over 12 months. About 60 cars are stolen every day in Malaysia. Notably, Katsana has a 98.2 percent recovery rate of stolen cars.

Source: Tech in Asia


Alipay Launches Mobile Payment Service In Hong Kong Dollars

Alipay, Alibaba’s mobile payment unit, is pushing into non-yuan payments, releasing a version of its mobile payment service in Hong Kong dollars.

According to a report, Ant Financial, the financial services unit of Alibaba, said the Hong Kong dollars-denominated AlipayHK app will be accepted at more than 2,000 stores in Hong Kong starting this week, with plans to expand it to more merchants. The goal is for retailers in more than 8,000 Hong Kong stores that accept yuan-based payments to convert to the Hong Kong one.

“Introducing local currency mobile payments to Hong Kong is an important step forward in Ant Financial’s mission to bring our services to more users in more markets,” said Douglas Feagin, SVP of Ant Financial, in the report.

While AliPay is expanding outside of the U.S., it is also making inroads in America, announcing in April Alipay will be linking with Visa to establish a new payment method targeted to millennials, enabling acceptance at any online merchant that accepts Visa Checkout. The stunner: Paris Hilton will be the face of the joint effort, to be named “ValiPay.” In an announcement, the two tech and commerce juggernauts conceded that “you simply cannot get traction, or even a headline, without the word pay in it.” They also acknowledge the well-known fact that millennials love retro — “vintage” — and that nostalgia marketing is a surefire way to win their attention — and brand loyalty.

Embracing the 1980s Valley Girl lifestyle, a full-blown advertising campaign will kick off via the web with commercials starring the erstwhile starlet, showing Paris using the combined service by tapping Visa Checkout/Alipay buttons. The tagline: “ValiPay. Everywhere You Want To Be. Like, For Sure.”

Source: PYMNTS


Tips on Marketing to the Millennials

Millennials are those who were born between 1982 and 2004. This group of populations is already or gradually entering the workforce.  This is a group you want to target.

When searching online, you will find multiple surveys and articles written about this group. Elite Daily surveyed 1,300 millennials, looking at their buying habits and brand loyalty. Deloitte surveyed nearly 8,000 millennials to provide their outlook on society and their attitude toward their work.

What to take away?

Millennials are an incredibly important audience and there are several key factors to consider for your next targeted campaign.

Segment vs Demographic

As most marketers know, the key to successful ROI is segmenting your audience and not treating your entire target audience exactly the same. The same can be said for millennials. This is less a demographic you can sum up easily and more a diverse collection of individuals that range from young professionals to move-back-homes, and from partying singles to single parents. It is important to understand your specific audience before launching any marketing campaign.

That said, the following are common traits found in this generation you may want to consider when developing your strategy.

Multiple Channels

Gone are the days of “offline versus online” strategies. With the mobile revolution, millennials have grown up with the idea they are always connected wherever they are. Many use multiple devices simultaneously to stay connected, with 87% of millennials using two to three devices at least once every day. If you want to get their attention, you need to move quickly and use multiple channels to reach them. Constant communication will be key.

Hard Sell vs Content Marketing

When asked if a compelling advertisement would make them trust a brand more, only 1% of millennials surveyed said yes. Advertising is seen as promotional (and dated) and millennials would rather review content when considering purchases. Blogs and articles make a big impact in buying decisions.

While Content is Important, Authenticity More So

Content marketing is very important with this generation, however 43% of millennials rank authenticity over content when consuming news. If they do not trust the source, they will not even bother reading the content they produce. In fact, they often would trust peers over companies. Influencer marketing holds a lot of weight.

More Social than Informational

While Baby Boomers and Gen Xers may have preferred traditional news sources, millennials prefer to get their information through social media channels. While fewer than 3% of millennials rely on TV news, magazines and books to make a purchase, an impressive one-third rely mostly on blogs before they buy.

They Want to be Engaged

A whopping 62% of millennials say they are more likely to become a loyal customer if a brand engages with them on their preferred social networks. It is not enough to just be on the social network – millennials expect companies to engage with them.

Yes, Millennials Are Loyal

There is a common misconception that millennials don’t have brand loyalty and are easily swayed, suggesting they are wishy-washy. This may be because they are more likely to be loyal to ideals rather than a company logo and, if a company appears to lose those ideals, will move on. The fact is, they can be very brand loyal – 60% of millennials surveyed said they are often or always loyal to brands they currently purchase. It just may be harder to maintain that loyalty.

With millennials currently ranging between 13 – 35 years in age, your marketing campaigns are going to be keenly targeted on this group for decades to come. Like any marketing strategy, the key will be to communicate to your target audience with the content they want, in the style they understand, in the places they prefer. For millennials, remembering engaging, authentic content on multiple social channels will be instrumental in helping your brand get noticed and build brand loyalty.

Source: your guerrilla marketer


Raise Launches New Mobile Digital Gift Card App

Online gift card marketplace Raise is announcing the launch of their new mobile app for iOS and Android. Raise’s marketplace is home to 300 retail partners and 3,000 brands and serves approximately 2 million customers looking for discounted digital gift cards.

The new app is designed to make using digital gift cards in store and online frictionless for everyday purchases.

Upgrades include the enhanced geo-location technology that will allow the Raise mobile wallet to alert users to nearby merchants that accept their cards with “suggestions nearby” push notifications. Raise has also moved to improve and streamline its user interface, offering consumers easier and faster access to gift cards. The new app also comes built with expanded support for more types of POS systems, better balance tracking and card management capabilities.

Customers using the new app will also be able to “reserve” a gift card on the marketplace for five minutes – thus giving them time to contemplate the purchase without fear of a different customer snapping it up.

“Raise is altering the way consumers pay for everyday purchases and transforming payments in a way never before seen,” said George Bousis, founder and CEO. “Raise has helped millions of consumers save and the addition of our new mobile app allows for a seamless experience for both retailers and consumers, making it the easiest and the most valuable mobile wallet.”

Source: PYMNTS


Thailand Is Catching Up on The E-commerce Game

Although not the most populous or wealthiest country in Southeast Asia, Thailand is currently at the epicentre of an e-commerce boom. It has the fourth largest e-commerce market in the region, a market that is set to blossom to a value of US$11.1 billion by 2025. The following factors are powering this progress:

  • A growing number of Thai people getting access to the internet
  • Use of mobile phones to access the internet and to shop
  • Growth of social media platforms
  • Launch and extension of 4G services

It appears that 4G development and the growing middle class are at the crux of the transformation, where faster connectivity is becoming more available to more people with disposable income. The rapid expansion has resulted in a slew of international companies and heavily backed start-ups looking wanting to form partnerships or launch e-commerce solutions in the country.

The Recent Numbers

Sixty-seven percent of the Thai population have access to the internet, according to the latest report from We Are Social. But in a population of 68.3 million people, only 52 percent are living in urban environments with easy access to internet.


Despite infrastructural issues, internet usage has grown 21 percent since January 2016, enabling 8 million more people to become active on social media on their mobile devices. The use of mobile phones in Thailand is well-documented with 105 percent market penetration and 96 percent of the population owning at least one mobile phone. Over 21 percent of Thais have a smartphone, 26 percent have a computer, and 11 percent own a tablet.

The use of laptops is on a sharp decline, down 46 percent last year, but mobile phone usage rose by 47 percent.

Here, we can see an increasingly online, mobile, and social media-based market.

Ninety percent of Thais use their phones as their primary means to get online. By far, the most common use for smartphones is visiting social networks—46 million are active social media users, about 67 percent of all Thais or virtually everyone who has internet access.

The average daily time spent on the internet using a desktop computer is eight hours and 49 minutes. The average for mobile phones is 4 hours and 14 minutes, over half of which is spent on social media, with 85 percent of the population noting that they use social networks at least once a day.

EcommerceThailand_03But how do these numbers relate to purchases? Well, a surprisingly high 41 percent of Thais said they have made a purchase online in the last 30 days through a mobile device, while only 29 percent made a purchase with a laptop or computer. It is no surprise that social networks drive purchases, with 50 percent of online shoppers buying products through these platforms.

The Boom

E-commerce makes up a small portion of internet usage and a thin slice of the whole commerce pie. Only 1 percent of the Central Group’s revenue came from online sales last year. With that said, e-commerce has been growing rapidly and is expected to increase more than 15 percent annually over the next four years.

To speed up the development, the Thai government, together with Alibaba, developed late last year an initiative called “People and Talent Development Program,” which aims to train the 30,000 Thai SMEs involved with Alibaba and 10,000 people in digital development.

Although cash is king in Thailand, most transactions are carried out via bank transfer. There has been a surge of fintech players developing mobile wallets (e.g. Rabbit Line Pay, Air Pay, Digio, and Alipay). They have all tried to move into the market by providing solutions that those without a bank account and/or credit/debit card can use to make transactions.

EcommerceThailand_04The younger generation is leading the way in breaking down barriers, with 32 percent having made cross-border payments last month and 40 percent saying they are more likely to use alternative payment methods like cash on delivery, e-wallets, and PayPal than traditional methods like using debit or credit cards.

There will be big wins for the fashion, electronic, and media markets. As the country familiarizes itself with e-commerce, fashion will inevitably be on the rise (ex. Zalora’s acquisition by Central Group).

Lazada and Alibaba are both geared toward the electronics market, especially as Amazon tries to join in the competition.

The growing middle class is what makes emerging markets so appealing to companies. Thailand’s average revenue per consumer is expected to double in the next five years.

Ultimately, this is the most important: How much disposable income do Thai people have and are willing to spend online?

Patience is key in a market that is being heavily invested in. Hurdles will appear but they can be overcome as Thailand’s e-commerce push comes to fruition.

Source: Tech in Asia


Drive Traffic to Your Blog Using LinkedIn Pulse

In this era of marketing, LinkedIn has become one of the hottest social media platforms. Have you ever thought to drive traffic to your blog using LinkedIn Pulse platform?

The publishing platform of LinkedIn is called Pulse. Sometimes, people get confused whether they’re publishing on LinkedIn or Pulse is any separate platform.

Well, it’s an integrated platform where you can publish the post which will directly get shared on your LinkedIn profile.

With an urge to boost the growth of your blog, you may have created a LinkedIn profile. But what are the ways using which, you can leverage your profile and drive more people towards your blog?

It can be challenging to many as LinkedIn is not like Twitter or Facebook where you can tweet or post anything irrelevant respectively. It’s one of the biggest professional networks which is specially created only for working people who want to spread their work. Many people are even getting jobs from this amazing platform.

To drive traffic to your blog using LinkedIn Pulse, you have to put some serious efforts.

The Things You Should Do Before Start Publishing on LinkedIn

People have an illusion to get thousands of visitors from LinkedIn just by publishing anything. Let us clear it by mentioning some necessary things required.

  1. Complete Your LinkedIn Profile

It’s all about personal branding. Before you start publishing, you should complete every section of your LinkedIn profile.

The main headline should be talking about your profession, your skills, your talent. People directly judge others just by having a glance to the main tagline. Whether you’re a blogger, web developer, WordPress expert, professional fashion designer, social media manager or anything else. You have to make it worth eye catching.

  1. Elaborate About Your Work Experience

The best thing about LinkedIn is that you can add as many as work positions. They also know that people are multitasking nowadays.

If you’re running a blog, mention it and what you do to help your readers. What are the topics you cover? How can you teach the LinkedIn users?

You have to elaborate what you really mean about the position you have added. Explain why you are the one holding this position and what can you do for your LinkedIn connections.

You can mention the skills like this LinkedIn Job Titles

  • WordPress error handling
  • Theme development in WordPress
  • WP theme customization
  • Boost your blog growth
  • Start a new WordPress blog
  • Design a custom website

It can be anything related to your work. If you’re a blogger, you can mention how you generate the lead and what you write about.

  • Blogging
  • Social Media
  • Twitter marketing
  • Current Blogging Trends
  • Digital marketing
  • Fashion blogging

Blogging is a vast field which can be explored in as many words as you want. People blog about cooking, stay at home mom business, online business, 6 figure business, and more.

  1. Mention Some Additional Skills

LinkedIn has one interesting section where you can mention all the skills you have. It will help you to build an authority.

You may have seen at every profile you visit. If you scroll down, you can see the skills and number of “+” for each. That plus sign signifies the number of people endorsed that particular skill.

Just to mention some skills.

  • Writing
  • Editing
  • Blogging
  • PHP Coding
  • CSS Coding
  • Social media marketing
  • Reputation management
  • Online Coaching
  • Proofreading

Endorsements are one of the best ways to start a conversation and getting notified by your new connections. I always try to endorse my new connections. It puts a positive impact that you appreciate them for their kind gesture to follow you. It can lead to something lucrative.

  1. Build a Strong List of LinkedIn Connections

Before you even think to drive traffic to your blog using LinkedIn Pulse platform, you should build a strong presence.

No one would see your content if you don’t have a list of followers. People publish the content every day, every hour, every minute. To make your blog posts stand, you have to increase your connections first.

Start connecting with your fellow bloggers, employees, online friends etc. If you keep consistent, you can reach more and more people.

Source: Inspire to Thrive


WeChat Continues to Dominate Red Envelope On 520

Image result for wechat digital red envelope

WeChat recently released its red envelope data on May 20, China’s unofficial Valentine’s Day, providing us with a glimpse of Chinese enthusiasm towards using the digital red envelope as a way to convey their love and emotions to their family members and friends.

In China, the number combination “520” has come to stand for “I love you”. May 20 has become a festival for Chinese to express love and affections to their beloved ones. While gift-sending is a traditional way of conveying love, digital red envelopes have become popular with the rise of WeChat red envelope in recent years.

This year, WeChat set ten amount types of red envelope for confessions of love, with the value ranging from RMB 0.52 to RMB 520. Between midnight and 6 pm, the most popular red envelope amount was RMB 5.20, with 102 million such red envelopes sent, followed by RMB 52 (roughly 40 million red envelopes sent) and RMB 520 (roughly 12 million).

In less than one minute past midnight, as many as 1.38 million digital red envelopes were sent out on WeChat, making it the peak time for red envelope-sending as people can hardly wait to express their affections.

Shenzhen saw the most red envelopes sent out across the nation during the first minute peak time, with 60,600 sent. And the city sent out a total of 5.61 million WeChat red envelope during the day, the most among major Chinese cities. The city is trailed by Shanghai, Guangzhou, and Beijing in terms of the number of red envelope sent.

The luckiest individual is a 27-year-old girl from central China’s Huaihua city, who received 811 red envelopes, while the first lucky money red envelope of the amount RMB 520 was sent by a 41-year-old Shanghai man.

In terms of age, the post-80s generation constitutes the main force of the red envelope-senders, representing 35% of the total. The post-90s and the post-70s account for 29% and 26% of the total respectively, while the post-60s represented 8%.

The figures actually reflect how popular WeChat red envelopes have become in China. Since it went online on Dec. 28, 2013, the feature has proven to be a resounding success in creating more payment demand, shaping user habits, and increasing user engagement towards WeChat’s mobile payment system WeChat Pay, which took a 37.02% share in Q4 2016 of the country’s third-party mobile payment market, and sees the gap with the top player Alipay (54.1% share) keeping narrowing.

Source: Tech Node