O2O is rising and gradually becoming more and more popular in many countries around the world. Perhaps many still don’t really understand what is O2O. Let’s take a look at the situations below,
Have you purchased movie tickets online and redeemed at the cinema?
Have you purchased spa treatment online and enjoyed it at the spa center
These are some of the most common examples of O2O that we often do but do not realize the concept behind is O2O.
Take Amazon bookstore as an example, the store solves one of the biggest problems with online shopping: discoverability. The solution isn’t derived by stocking an infinite number of books; it’s just the opposite—this bookstore uses data-driven design to increase the likelihood that you will pick up a book that you didn’t know you wanted to read. Perhaps you will be doubtful: Amazon can’t stock as many titles as competing bookstores or even its own online bookstore. Why bother? Everyone knows they can order any title they desire on Amazon and the bookstore has terminals where customers can order a book if the need arises. Instead, Amazon Books only carries highly rated and popular titles culled from Amazon’s online rankings.
It’s part of a larger push within Amazon to reinvent the way physical retail works that includes the automated Amazon Go convenience store.
This is the power of O2O in which online customers can discover and feel the products in the physical stores and on the other hand, they can make purchases online after they have experienced the products in the brick-and-mortar stores which is often true for repeat purchases.
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